Create An Awesome Practice Culture
An Awesome Practice Culture or what the Crown Council calls The Culture of Success is the one thing that if you do well will make everything you do to grow your practice more effective.
Because of its impact of everything else you do to grow, an Awesome Practice Culture is the 1st of 9 Momentum Drivers on a practice flywheel.
Every practice has a culture. Has yours been developed intentionally or has it evolved by default?
Why It’s Super Important
Makes All Growth Initiatives Effective
At its core, your dental practice is a profit making machine. An Awesome Culture is the lubricating oil that makes every component of that machine work as it should. Without it, no practice can grow to become the ultimate destination for any procudure.
Create Your Compelling Benefit Statement
If asked what they do for work, do all members of your team, including you, say the same thing?
According to Steven Anderson at the Crown Council, your Compelling Benefit Statement redefines how you think about your own practice, and how you communicate what you do in a way that creates compelling word of mouth.
Your Compelling Benefit Statement specifies how and who you help achieve some benefit. It’s impossible to intentionally create a Culture of Success without a Compelling Benefit Statement around which your team works.
Clarify Your Service Purpose
When every member of your team comes in for work every day, what do they believe is the purpose of what they do? Does your front desk team believe their purpose is to answer the phone?
How about your Treatment Coordinator and the rest of the team?
What do they believe their purpose is?
Figuring what your purpose is as a practice is a soul-searching journey that must be taken.
Without a service purpose around which to work as a team, any efforts are always met with extreme friction…
Define Your Service Values
Service Values define and drive how your team interacts with patients.
The experience that a patient has with you, both off and online, depends on the values that guide the interactions that make up that experience.
This is the reason why you should engage the services of a professional to help you uncover the values that you and your team can rally around as you build the most Awesome Practice Culture in all of dentistry.
Take Your Practice Culture To The Next Level
Become Crown Council Qualified
Once we have the foundation in place for your Awesome Practice Culture, the next phase is to put the in place the 9 Awesome Culture Drivers. Getting 8 of these practice culture driver s executed is how a practice become Crown Council Qualified.
Leadership Commitment
Without commitment from the practice leadership to inspire total buy-in from the team, any effort to create a Culture of Success will be met with intense friction.
Clinical Evaluations
Because of the special relationship that exists between your practice and the labs you work with; Clinical Evaluations are a critical driver of an Awesome Practice Culture.
Continuing Education
Continuing Education is the 7th driver needed to create an Awesome Practice Culture as well as become Member Qualified with the Crown Council.
Patient Feedback
You must develop, implement and continually use a feedback system to constantly measure patient satisfaction. Here we’re not talking about reviews.
Team Evaluations
Team member evaluations must be developed, and a system for team member performance feedback and evaluation must be created and executed on.
Team Meetings
To become Member Qualified with the Crown Council, the requirement says you must plan and hold meaningful, regular team meetings
Mastermind Groups
Mastermind Group Membership, is the 5th driver needed to create an Awesome Practice Culture as well as become Member Qualified with the Crown Council.
Your Financial Plan
A Financial Plan is the 8th driver that’s needed to create an Awesome Practice Culture and become Member Qualified with the Crown Council.
Doing Good In The Community
Doing Good or Giving More is the 5th driver needed to create an Awesome Practice Culture and become Member Qualified with the Crown Council.
Take Your Practice Growth To The Next Level
Click Below To Watch How To Create An Awesome Culture
Start Creating Momentum For Your Growth Right NOW!
The practice that will take hold of the Flywheel Framework like Amazon did will monopolize new patient flow in your market.